Clients

info@parmarwild.co.uk

MANCHESTER LONDON EDINBURGH

SERVICES

MISSION

CONTACT

SERVICES

MISSION

CLIENTS

CONTACT

The Little Herb Farm, renowned for their exquisite, bespoke dips, approached us with a challenge: their successful business, with products gracing shelves across Scotland and even partnering with major brands, lacked a website that truly reflected their vibrant brand. The owner, passionate about her craft, sought a digital presence that not only showcased her delicious dips but also told the story of her brand.

We recognized the need for a digital transformation that injected life and personality into their online presence. The previous website lacked the color, character, and engaging layout that truly represented The Little Herb Farm.

Our team embarked on a comprehensive web design project, crafting a vibrant and professional website. We carefully curated a colour palette and incorporated captivating animations, echoing the freshness and flavour of their dips. We prioritized user experience with intuitive navigation and a clean, modern layout, making it easy for customers to explore their product range and learn more about The Little Herb Farm. We also incorporated engaging storytelling elements to highlight the passion and dedication behind every jar of dip.
Pasha is set to be one of Dundee’s newest and largest nightclubs. The club will feature a contemporary interior, state-of-the-art sound and lighting systems, and a carefully curated selection of premium spirits and cocktails: designed to provide luxurious and sophisticated nightclub experience.

At PW, we were thrilled when Pasha approached us for their Logo and Website Design; the opportunity to be part of such a large undertaking from its inception was very exciting.

The flexibility of the Pasha team’s initial design consultation gave our designers a lot of freedom in their work, the only provisos: the inclusion of gold and a nod to the Turkish provenance of the brand.

Pasha’s font needed to be something which exudes a vintage-inspired elegance: a font with distinctive, flowing strokes and decorative flourishes which evoke the luxurious and opulent atmosphere the team at Pasha are looking to create. Though, we were careful to limit the calligraphic serifs such that the branding didn’t become passé or illegible.

Etymologically, ‘Pasha’ gave us an excellent start point for a motif. A historical Turkic honorific; Pasha was often accompanied by peacock feathers as symbols of office. Associations of the peacock with a sense of the exotic and vibrant made a peacock motif a strong choice for Pasha’s branding. The intricate plumage adds visual interest and depth, and its generally sigmate quality lends itself to being incorporated as Pasha’s ‘S’.
RC Golf is a Corporate Golf and Golf Tours company operating across Scotland. The company offers bespoke, curated Golf Tours, Golf Days, and a Corporate Golf subscription service. RC Golf handles all the details: travel, accommodation, amenities, food & beverage, as well as securing exclusive discounts on green fees.

Ross, at RC Golf, came to us for a Logo and Website Design. Initially, he was struggling to find a consistent brand image and voice, but wanted his tailored and personal approach to take the fore.

The design notes for our initial Logo consultation were: elegance, trustworthiness, and professionalism. To this end, we worked with a palette of golds and dark greens; where gold works to evoke luxury and quality, green adds an earthy, calming element. Moreover, as split-complementary colours, they marry well and give good contrast for legibility and brand recognition.

The direction for the RC Golf website was quite clear: Ross favoured a minimalist approach which put the Client experience at its core, and we couldn’t have agreed more.

The green and gold palette is continued across the site, which features hover-boxes containing the key information for RC Golf’s three distinct services, these supported by high resolution images from previous tours, all of which funnels into an enquiries form at the foot of the page.
JIPURO, a new clothing brand based in Scotland that embodies a philosophy of positivity and inclusivity. JIPURO's unique approach encourages individuals to embrace the good and eliminate negativity from their lives, fostering a community that celebrates joy and self-expression. Their bespoke collections, designed to reflect current trends, embody this spirit through stylish and innovative designs.

JIPURO previously launched their brand but encountered challenges in gaining significant market traction. Having successfully refined their production and distribution processes, they are now poised for growth. However, to effectively capitalize on their strengths and generate increased customer demand, JIPURO requires a strong online brand presence that effectively communicates their unique philosophy and resonates with their target audience.

JIPURO engaged us for a comprehensive rebranding, encompassing website development, logo design, and brand strategy. The client sought a logo reflecting their Indian heritage and a website that effectively markets product drops, creating a sense of urgency. The website design brief emphasized a professional and engaging aesthetic with a clean and uncluttered user experience.

We designed a distinctive logo incorporating stylised Punjabi scripture within a square frame, featuring the owner's middle name "Harjit." The website features a dynamic header video showcasing the brand and promoting the new collection. To maximize engagement, we implemented a gated website during the initial drop, encouraging sign-ups for email/SMS notifications and fostering community growth.